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We lay out the 12 reasons people hesitate to join, and the team builds its own answer to each one.
Good people don't join your team because the vision is weak. Someone who considers joining and walks away almost never gives you the honest reason. It ends at 「I have things to wrap up at my current company.」
This program does not teach you how to persuade. It lays the 12 obstacles the other side never says out loud on the table, and has each team write down the answer they can give right now for each one. The card you cannot write an answer for is that team’s real risk.

Equity should be designed around the moment it breaks, not the moment it is split. Here is where it actually goes wrong, and the documents that stop it.

“I have things to wrap up at my current company” almost always hides a different reason. Here are the 12 cards we actually use in the team-building workshop.

Most startup failures begin with the team, not the idea. Patterns seen again and again across 8,000 matches.
We take the 22 reasons investment committees actually reject deals as the attack list, and pair each with one of the 12 slides in the IR deck as the defense.
↗Public GrantsThe items that actually lose points from the evaluation seat across four ministries, disclosed as they are.
↗Open Innovation대·중견기업과 CVC 80곳 이상에 연결하고 PoC 30건을 성사시킨 과정을 협상 국면 그대로 풀어냅니다.
↗Business ModelDissect real company cases to find the weak points in your own BM.
↗MarketingPick one channel instead of adding more. You leave with the spend and the success test written down as numbers.
↗AI AdoptionNot a tool tutorial — the criteria for deciding which tasks AI belongs on, which to leave alone, and the structure that makes it stick.
↗Public BiddingFrom reading the call, to the table of contents, to reverse-engineering the scoring table, to the eight-minute pitch script. Taught by someone who has actually won these.
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