Marketing
Marketing
Pick one channel instead of adding more. You leave with the spend and the success test written down as numbers.
11Topics
5Outputs
3Formats
Pick one channel instead of adding more. You leave with the spend and the success test written down as numbers.
초기 마케팅에서 가장 흔한 사고는 채널을 늘리는 것입니다. 사람도 돈도 없는 상태에서 채널을 넷으로 벌리면, 어느 채널이 되고 있는지 아무도 모르게 됩니다. 석 달 뒤 남는 건 소진된 예산과 \"뭐가 문제인지 모르겠다\"는 말뿐입니다.
This course runs the other way round. First confirm where your customers actually are, pick one channel, calculate the break-even ROAS, and decide what you will look at to continue or stop. By the end it all fits on one sheet of A4.
We also settle whether the founder runs it, you hire someone, or you use an agency. Where a monthly budget of 3.5 million won goes among those three decides where you are a year later.
This is the order that worked at a stage with a small budget, while growing to 40,000 members and running advertising for some 300 businesses.
Choosing the tool takes a day. Making it still be used after 90 days is the whole job. Here is the sequence, week by week.
Equity should be designed around the moment it breaks, not the moment it is split. Here is where it actually goes wrong, and the documents that stop it.
We lay out the 12 reasons people hesitate to join, and the team builds its own answer to each one.
↗FundraisingWe take the 22 reasons investment committees actually reject deals as the attack list, and pair each with one of the 12 slides in the IR deck as the defense.
↗Public GrantsThe items that actually lose points from the evaluation seat across four ministries, disclosed as they are.
↗Open Innovation대·중견기업과 CVC 80곳 이상에 연결하고 PoC 30건을 성사시킨 과정을 협상 국면 그대로 풀어냅니다.
↗Business ModelDissect real company cases to find the weak points in your own BM.
↗AI AdoptionNot a tool tutorial — the criteria for deciding which tasks AI belongs on, which to leave alone, and the structure that makes it stick.
↗Public BiddingFrom reading the call, to the table of contents, to reverse-engineering the scoring table, to the eight-minute pitch script. Taught by someone who has actually won these.
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