Marketing
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Pick one channel instead of adding more. You leave with the spend and the success test written down as numbers.
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Pick one channel instead of adding more. You leave with the spend and the success test written down as numbers.
초기 마케팅에서 가장 흔한 사고는 채널을 늘리는 것입니다. 사람도 돈도 없는 상태에서 채널을 넷으로 벌리면, 어느 채널이 되고 있는지 아무도 모르게 됩니다. 석 달 뒤 남는 건 소진된 예산과 \"뭐가 문제인지 모르겠다\"는 말뿐입니다.
This course runs the other way round. First confirm where your customers actually are, pick one channel, calculate the break-even ROAS, and decide what you will look at to continue or stop. By the end it all fits on one sheet of A4.
We also settle whether the founder runs it, you hire someone, or you use an agency. Where a monthly budget of 3.5 million won goes among those three decides where you are a year later.
先摊开犹豫加入的12个理由，再由团队亲自给出每一个的答案。
↗Fundraising把投资审议委员会实际否决的22种理由列为攻击清单，与 IR Deck 的12页逐一配对作为防御工具。
↗Public Grants原样公开在四个部委评审席上真正会被扣分的项目。
↗Open Innovation대·중견기업과 CVC 80곳 이상에 연결하고 PoC 30건을 성사시킨 과정을 협상 국면 그대로 풀어냅니다.
↗Business Model解剖真实企业案例，找出自身商业模式的薄弱环节。
↗AI AdoptionNot a tool tutorial — the criteria for deciding which tasks AI belongs on, which to leave alone, and the structure that makes it stick.
↗Public BiddingFrom reading the call, to the table of contents, to reverse-engineering the scoring table, to the eight-minute pitch script. Taught by someone who has actually won these.
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