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把投资审议委员会实际否决的22种理由列为攻击清单,与 IR Deck 的12页逐一配对作为防御工具。
做融资讲座时,多数人问的是“如何让自己看起来更好”。而坐到评审席上,问题正好相反。评审者不是在找投资的理由,而是先找淘汰的理由。因为那就是他的工作。
因此本课程先摊开22种否决理由,再按“每一页挡住哪一条理由”重新编排IR材料的12页。挡不住任何理由的那一页,就是可以删掉的一页。

股权应以「破裂的时刻」而非「分配的时刻」为基准设计。整理了真正出问题的地方与阻止它的文件结构。
Models change in six months. What the investment committee wants is what survives the change.

把在评审席上反复见到的否决理由列为攻击清单,再用 12 页 IR 材料逐一配对为防御工具。现在就打开自己的材料对照确认。
先摊开犹豫加入的12个理由,再由团队亲自给出每一个的答案。
↗Public Grants原样公开在四个部委评审席上真正会被扣分的项目。
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↗Business Model解剖真实企业案例,找出自身商业模式的薄弱环节。
↗MarketingPick one channel instead of adding more. You leave with the spend and the success test written down as numbers.
↗AI AdoptionNot a tool tutorial — the criteria for deciding which tasks AI belongs on, which to leave alone, and the structure that makes it stick.
↗Public BiddingFrom reading the call, to the table of contents, to reverse-engineering the scoring table, to the eight-minute pitch script. Taught by someone who has actually won these.
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