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Younsub Jung
Speaking · advisory inquiries
Public Bidding

Public Bidding

From reading the call, to the table of contents, to reverse-engineering the scoring table, to the eight-minute pitch script. Taught by someone who has actually won these.

11Topics
5Outputs
3Formats
Overview

Winning public tenders — the proposal and the pitch

Lecture 90 minWorkshop 180 minIntensive program 2 days
Inquire about this program

Public contracts are not won by the best-written proposal. They are won by the proposal that is easiest to score. The scoring table is already printed in the call — yet most proposals are written in an order that has nothing to do with it.

This course covers the whole sequence: extracting the scoring table from the call, working backwards from the heaviest-weighted items to a table of contents, and writing a pitch an evaluator can follow in eight minutes. Not how to write well — how to write so that points come out.

It works best as a workshop where you bring an actual RFP and build the table of contents and the scoring map on the spot.

A proposal is not writing; it is filling in a score sheet. Evaluators do not admire your prose. They assign a number to each item and turn the page.
Curriculum

What we cover

Adjusted to your institution’s goals
01공고문 읽는 순서, 과업지시서보다 평가표를 먼저 본다
02우리가 들어갈 사업인가, 입찰 참여 판단 체크리스트 (질 것 같으면 안 쓰는 게 이득이다)
03자격 요건과 컨소시엄 구성, 실적 · 인력 · 등록 요건을 어떻게 맞출 것인가
04평가표 역산, 배점에서 목차를 만들고, 목차에서 분량을 배분한다
05제안서 본문 ① 과업 이해, 발주처가 진짜 곤란해하는 지점을 짚는 법
06제안서 본문 ② 수행 방안, 방법론이 아니라 '이 사람이 이 일을 한다'로 쓴다
07제안서 본문 ③ 실적과 인력, 없는 실적을 만드는 게 아니라 있는 실적을 배치하는 법
08가격 제안, 예정가격 · 낙찰하한율 · 적격심사에서 점수가 갈리는 지점
09발표 8분 대본, 첫 60초에 무엇을 말할 것인가
10질의응답, 자주 나오는 질문 15개와 답의 구조
11떨어진 뒤에 할 일, 평가 결과 확인과 다음 입찰로 넘기는 자산 만들기
For

Who It Is For

Who

SMEs and startups preparing to bid for public service contracts

Who

Proposal and planning staff who write them but keep losing

Who

Institutions looking to take part in startup support, accelerator or open innovation programmes

Who

University industry-academia offices, startup support units and public agency programme staff

Track record

공공 입찰 제안서 분야에서 실제로 한 일

기관이 위촉했거나 실제로 수행한 기록입니다. 연도 · 기관 · 과제명을 그대로 싣습니다.

Full track record →
2025강의창업·일자리 용역사업 평가위원 교육중앙정부 · 지자체 · 공공기관진행
2022강의관악S밸리 스타트업 네트워킹 데이서울특별시 관악구진행
2022강의고양 콘텐츠 액셀러레이팅 지원사업고양산업진흥원진행
2022강의경기북부창조문화허브, 디자인솔루션랩경기콘텐츠진흥원진행
2022강의서강 리더스 포럼서강대학교 산학협력단진행
2022강의스타트업 자금조달 세미나서울특별시진행
2021강의디자인솔루션랩경기북부창조문화허브진행
2020강의스타트업 팀빌딩·자금조달 역량강화 온라인 교육영상서울특별시 · 서울경제진흥원진행

이 주제로만 모두 14건입니다. 나머지는 수행 실적 원장에 연도별로 다 적어 두었습니다.

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