투심위에서 실제로 부결되는 22가지, IR덱 12장으로 막는 법
I take the rejection reasons I saw again and again from the evaluator’s seat as the attack list, and pair the 12-page IR deck against them as the defense. Open your deck and check it as you go.
When I lecture on fundraising, most people ask how to look good. From the reviewer’s seat, the question is the opposite. Reviewers are not looking for a reason to invest — they look first for a reason to reject. That is the job.
Rejection reasons fall into roughly three groups
- ① 시장, 정의가 넓고 숫자가 인용뿐. 우리 매출로 이어지는 경로가 없음
- ② 팀, 이 팀이 왜 이 문제를 푸는지에 대한 답이 이력서로만 되어 있음
- ③ 숫자, 트랙션과 재무 계획이 서로 다른 세계에 있음
You do not need to memorize all 22. Open your own deck and write down which rejection reason each slide blocks. A slide that blocks none is a slide you can cut.
12-slide structure
Cover · Problem · Solution · Market · Product · Traction · BM · Competition · Team · Roadmap · Financials · Ask. You can change the order, but if traction falls past slide 6 it usually goes unread.
In the intensive program, participating teams rebuild these 12 slides on the spot. After the lecture I provide a 1:1 individual diagnosis report.
If you need a lecture or workshop on this topic
The format is matched to your institution’s goals and audience, from a 90-minute lecture to a 2-day intensive program. I usually reply within one day.