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Thoughts on founding, team building, and investment

Choosing the tool takes a day. Making it still be used after 90 days is the whole job. Here is the sequence, week by week.

“I have things to wrap up at my current company” almost always hides a different reason. Here are the 12 cards we actually use in the team-building workshop.
Changing the tool and changing how people work are different things. Here are the points I keep seeing in organisations where it fails to stick.
Across the applications I saw while running the 2025 Gyeonggi Generative-AI Public-Data Startup Competition, points were lost in almost exactly the same places.
Models change in six months. What the investment committee wants is what survives the change.

Most startup failures begin with the team, not the idea. Patterns seen again and again across 8,000 matches.

Organizational culture is not about putting good sentences on the wall; it is an agreement about how decisions get made.

Good people don't join your team because the vision is weak. Team building starts by laying out the 12 obstacles they never tell you about.

This is the order that worked at a stage with a small budget, while growing to 40,000 members and running advertising for some 300 businesses.
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